ANALISIS PENGARUH PEMASARAN RELASIONAL TERHADAP KEPUASAN NASABAH DALAM MEMILIH PRODUK PERBANKAN (STUDI KASUS PADA NASABAH PRIORITAS BANK-BANK BUMN DI BANJARMASIN).

ANALISIS PENGARUH PEMASARAN RELASIONAL TERHADAP KEPUASAN NASABAH DALAM MEMILIH PRODUK PERBANKAN (STUDI KASUS PADA NASABAH PRIORITAS BANK-BANK BUMN DI BANJARMASIN).

This study aims to identify and analyze the influence of relationship marketing in the form of understanding customer expectations, building service partnership and trust simultaneously and partially to customer satisfaction on choosing banking products, a case study of priority customers on public...

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Bibliographic Details
Main Authors: Kristin Meilisa, Marijati Sangen
Format: Article
Language:Indonesian
Published: Universitas Lambung Mangkurat 2019-02-01
Series:JWM: Jurnal Wawasan Manajemen
Subjects:
Understanding Customer Expectations, Cooperation with Customers, Trust, Customer Satisfactions, Priority Customers on Public Banks in Banjarmasin.
Online Access:http://jwm.ulm.ac.id/id/index.php/jwm/article/view/160

Internet

http://jwm.ulm.ac.id/id/index.php/jwm/article/view/160

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