Determinants affecting the buying decision in life insurance of individual customers in HCM City
This research aims to identify determinants affecting the buying decision in life insurance of individual customers in the HCM city. The authors collected the empirical data by surveying 251 individual customers in HCM city. Our research model is built by combining the decision-making process theory...
| Main Authors: | , , |
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| Format: | Article |
| Language: | Vietnamese |
| Published: |
TẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINH
2021-05-01
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| Series: | Tạp chí Khoa học Đại học Mở Thành phố Hồ Chí Minh - Kinh tế và Quản trị kinh doanh |
| Subjects: | |
| Online Access: | https://journalofscience.ou.edu.vn/index.php/econ-vi/article/view/961 |