Importance of Green Marketing and Its Potential

Green marketing is possibly the newest type of marketing. Recently, it has also been the most discussed one by organizations, companies and even states. Green marketing tries to produce, promote and recycle products that are friendly to the environment. Green marketing is a global concern and it is...

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Bibliographic Details
Main Authors: Líšková Zuzana Dvořáková, Cudlínová Eva, Pártlová Petra, Petr Dvořák
Format: Article
Language:English
Published: Sciendo 2016-11-01
Series:Visegrad Journal on Bioeconomy and Sustainable Development
Subjects:
Online Access:https://doi.org/10.1515/vjbsd-2016-0012