Ambient media as a new form of advertising: to the question of history and its features

The article focuses on a new form of advertising - Ambient media, its definitions, history of occurrence and analyzes the characteristics of this non-standard advertising.

Bibliographic Details
Main Authors: N P Kirilenko, I G Prangishvily
Format: Article
Language:English
Published: Peoples’ Friendship University of Russia (RUDN University) 2014-12-01
Series:RUDN Journal of Studies in Literature and Journalism
Subjects:
Online Access:http://journals.rudn.ru/literary-criticism/article/view/4693