The influence of psychological and social factors on market behaviour of young consumers
This article presents the results of research concerning the influence of psychological and social factors on market behaviour of young consumers in Poland and in the world. The research confirms that children and the youth constitute a separate market group and the age determines their market indep...
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| Format: | Article |
| Language: | English |
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University of Life Sciences in Poznań
2009-01-01
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| Series: | Journal of Agribusiness and Rural Development |
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| Online Access: | http://www.jard.edu.pl/tom14/zeszyt4/art_7_pl.pdf |