Sustainability for the Planet: A Marketing Perspective
This perspective presents a case for environmental scientists to mobilize their communication efforts and to develop a systematic approach to marketing scientific knowledge to a range of key target audiences. Examples of environmental marketing are presented, and a call to action is presented in the...
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| Format: | Article |
| Language: | English |
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Resilience Alliance
1999-06-01
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| Series: | Ecology and Society |
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| Online Access: | http://www.ecologyandsociety.org/vol3/iss1/art13/ |