The role of emigrants in the construction of a destination brand: a new research line
Purpose – The main objective of this work consists of proposing a new line of research which consists of exploring the role of emigrants in the construction of their country of origin’s brand. Design and methodology: To justify the need of this new research line we provide arguments by conducting a...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Faculty of tourism and hospitality management
2013-06-01
|
| Series: | Tourism and Hospitality Management |
| Subjects: | |
| Online Access: | https://thm.fthm.hr/images/issues/vol19no1/3_ElAouni_CastonPereira_HernandezLara |