Exploring Visual Framing Strategies, Sentiment, and Product Presentation Modality in Instagram Posts of Fashion Influencers
A highly visual social media platform such as Instagram is incorporated by many companies in their marketing communications strategies to advertise their products and services employing digital visual rhetoric. The purpose of this study is to extend the current understanding of visual framing strate...
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| Format: | Article |
| Language: | English |
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Polskie Towarzystwo Retoryczne/ Polish Rhetoric Society
2020-04-01
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| Series: | Res Rhetorica |
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| Online Access: | http://resrhetorica.com/index.php/RR/article/view/478 |