Globalization of markets and global consumers' paradox
Global companies in the process of globalization create global consumers. Different countries, companies and persons react differently to globalization. Consumers often behave paradoxically in the process of globalization. On one hand, consumers are against globalization. On the other hand, consumer...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Novi Sad - Faculty of Economics, Subotica
2016-01-01
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| Series: | Anali Ekonomskog fakulteta u Subotici |
| Subjects: | |
| Online Access: | https://scindeks-clanci.ceon.rs/data/pdf/0350-2120/2016/0350-21201636253R.pdf |