Providing a Model for Measuring the Impact of Mental, Social and Behavioral Stimuli on Consumer Purchasing Decisions
Nowadays, having enough information and knowledge of consumer behavior is a reliable guide to marketing activities of business organizations. All marketing decisions and processes are based on the perception of consumer behavior and it is not possible to think of making key marketing decisions witho...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | fas |
| Published: |
University of Kurdistan
2020-05-01
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| Series: | مطالعات رفتار مصرف کننده. |
| Subjects: | |
| Online Access: | http://cbs.uok.ac.ir/article_61497_d41d8cd98f00b204e9800998ecf8427e.pdf |