The new persuasive advertising strategies through induction levels of psychological processing
In the twentieth century, advertising used a persuasive strategy via reiteration of the advertising stimulus. This encouraged the consumer to store some properties of the brand / product with a favourable attitude in his memory. The decrease in advertising efficacy due to media saturation, overload...
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| Format: | Article |
| Language: | English |
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Universidad de Alicante
2020-07-01
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| Series: | Revista Mediterránea de Comunicación |
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| Online Access: | https://www.mediterranea-comunicacion.org/article/view/2020-v11-n2-nuevas-estrategias-persuasivas-publicitarias-por-induccion-de-niveles-de-procesamiento-psicologico |