Designing Marketing Strategy Based on Value from Clothing-producing Companies Using the AHP and Delphi methods
Organizations design some strategies to win the competition. This paper discusses the design of market strategies to achieve harmony between value-based segmentation and marketing mix. The strategy's implementation starts with segmentation, targeting, and positioning. The clothing company (&qu...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Jurusan Teknik Industri, Fakultas Teknik Universitas Muhammadiyah Malang
2019-08-01
|
| Series: | Jurnal Teknik Industri |
| Subjects: | |
| Online Access: | http://ejournal.umm.ac.id/index.php/industri/article/view/7700 |