Challenges That Make/Break the Athlete’s Quest to Become an Entrepreneur: A Qualitative Study About Fans’ Perceptions
Athletes are a new type of celebrity in the world. Following other celebrities, there are several examples of athletes who have used their persona of fame to go a step further with their so-called personal brands and actually launch products carrying their names. As athletes are considered brands in...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Sciendo
2018-09-01
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| Series: | Physical Culture and Sport: Studies and Research |
| Subjects: | |
| Online Access: | https://doi.org/10.2478/pcssr-2018-0020 |