Sustainable Tourism Related SMEs through Strategy Identification

It should be pointed out that expansion of tourism sector relies on micro, small and medium enterprises exist in various related region. This particular study was conducted in Lenggong Valley, Perak to assess the existing strategies in the attempt to develop sustainable tourism related SMEs. Potent...

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Bibliographic Details
Main Authors: Jaafar Mastura, Khoshkam Mana, Mhd Rashid Munira, Dahalan Norziani
Format: Article
Language:English
Published: EDP Sciences 2014-01-01
Series:SHS Web of Conferences
Online Access:http://dx.doi.org/10.1051/shsconf/20141201070