The Reasons of Young Consumers’ Choice on Chain Café Stores: A Research on Starbucks
Corporations providing services and making goods are forced to ensure customer satisfaction, to build brand loyalty, to change the way being in service by taking some changes into consideration, such as changes in living conditions, in consumers’ supply and demand, fierce competition environment. At...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
EconJournals
2015-09-01
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| Series: | International Review of Management and Marketing |
| Subjects: | |
| Online Access: | https://dergipark.org.tr/tr/pub/irmm/issue/32085/355084?publisher=http-www-cag-edu-tr-ilhan-ozturk |