Influence of Suboptimally and Optimally Presented Affective Pictures and Words on Consumption-Related Behavior

Affective stimuli can influence immediate reactions as well as spontaneous behaviors. Much evidence for such influence comes from studies of facial expressions. However, it is unclear whether these effects hold for other affective stimuli, and how the amount of stimulus processing changes the nature...

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Bibliographic Details
Main Authors: Piotr Winkielman, Yekaterina Gogolushko
Format: Article
Language:English
Published: Frontiers Media S.A. 2018-01-01
Series:Frontiers in Psychology
Subjects:
Online Access:http://journal.frontiersin.org/article/10.3389/fpsyg.2017.02261/full