Influence of Suboptimally and Optimally Presented Affective Pictures and Words on Consumption-Related Behavior
Affective stimuli can influence immediate reactions as well as spontaneous behaviors. Much evidence for such influence comes from studies of facial expressions. However, it is unclear whether these effects hold for other affective stimuli, and how the amount of stimulus processing changes the nature...
Main Authors: | Piotr Winkielman, Yekaterina Gogolushko |
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Format: | Article |
Language: | English |
Published: |
Frontiers Media S.A.
2018-01-01
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Series: | Frontiers in Psychology |
Subjects: | |
Online Access: | http://journal.frontiersin.org/article/10.3389/fpsyg.2017.02261/full |
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