Retailing strategy: The need for revision of the traditional orientation
The central theme of this article is that the traditional orientation to retailing strategy seems inadequate to cope with changing environmental realities of especially the past decade. The traditional concept of retailing strategy is analysed, and the general marketing strategy nature thereof is in...
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| Format: | Article |
| Language: | English |
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AOSIS
1983-12-01
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| Series: | South African Journal of Business Management |
| Online Access: | https://sajbm.org/index.php/sajbm/article/view/1161 |