Advertising design between visual rhetoric and visual knowledge

The purpose of the advertisement is to attract attention, convey the message, and convince the public. After the recipient has ignored the amount of ads, he sees daily and with the spread of the phenomenon of exchange of images and videos through social networking sites, including some of the ads ha...

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Bibliographic Details
Main Authors: Maison Kotob, Lamiaa Kassem, Alaa Al Sharaa
Format: Article
Language:Arabic
Published: Arab Association for Islamic Civilization and Art 2018-07-01
Series:Journal of Architecture, Art & Humanistic Science
Online Access:https://mjaf.journals.ekb.eg/article_20695.html