A discourse on research into customer loyalty / Vartotojų lojalumo tyrimų diskursas

The problems of customer loyalty are frequently discussed due to the growing importance of customer loyalty in Lithuania and foreign countries. In consequence, the primary purpose of this article was to identify the problems and primary trends of similar surveys. In order to fulfil this task, the a...

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Bibliographic Details
Main Authors: Neringa Vilkaitė, Irena Daukševičiūtė
Format: Article
Published: Vilnius Gediminas Technical University 2011-07-01
Series:Mokslas: Lietuvos Ateitis
Online Access:https://www.jbem.vgtu.lt/index.php/MLA/article/view/5103