A discourse on research into customer loyalty / Vartotojų lojalumo tyrimų diskursas
The problems of customer loyalty are frequently discussed due to the growing importance of customer loyalty in Lithuania and foreign countries. In consequence, the primary purpose of this article was to identify the problems and primary trends of similar surveys. In order to fulfil this task, the a...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Vilnius Gediminas Technical University
2011-07-01
|
| Series: | Mokslas: Lietuvos Ateitis |
| Subjects: | |
| Online Access: | https://www.jbem.vgtu.lt/index.php/MLA/article/view/5103 |