Design of Product Placement Layout In Retail Shop Using Market Basket Analysis
Retailing is an industry with high level of competition. It is a customer-based industry which depends on how it could be aware of what the customers' needs and requirements are. One technique most used in supermarkets is the mix merchandise. The purpose of this paper is to identify a...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas Indonesia
2010-10-01
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| Series: | Makara Journal of Technology |
| Subjects: | |
| Online Access: | http://journal.ui.ac.id/technology/journal/article/view/103 |