Advertising Efforts as a Tool for Competition in the Market “Struggle” of Mobile Operators (First Quatrain)

Modern mobile commerce enterprises of any format and dimension, due to their flexibility and technological efficiency, are able to adapt to the changing environmental conditions and form new areas of activity in accordance with the challenges of the time. Mobile commerce is a continuation of e-comme...

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Bibliographic Details
Main Author: A. N. Tsatsulin
Format: Article
Language:English
Published: North-West institute of management of the Russian Presidential Academy of National Economy and Public Administration 2019-06-01
Series:Управленческое консультирование
Subjects:
Online Access:https://www.acjournal.ru/jour/article/view/1081