Perceived Quality of Online Self-Service: Validation of the E-Selfqual Scale in the Brazilian Context
<p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;"><span style="font-size: 10.0pt; font-family: "Times New Roman",serif; mso-ansi-language: EN-US;" lang="EN-US">In face of a competitive virtual market, driv...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | Portuguese |
| Published: |
Universidade Nove de Julho
2015-06-01
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| Series: | REMark: Revista Brasileira de Marketing |
| Subjects: | |
| Online Access: | http://www.revistabrasileiramarketing.org/ojs-2.2.4/index.php/remark/article/view/2721 |