Enacting Green Consumers: The Case of the Scandinavian Preppies
The aim of this paper is to develop and illustrate an analytic approach that brings the active making and makings of green consumer images to the fore. Efforts to "know" the green consumers have generated multiple representations. Enactments of the green consumer are not innocent but also...
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| Format: | Article |
| Language: | English |
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Linköping University Electronic Press
2014-10-01
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| Series: | Culture Unbound: Journal of Current Cultural Research |
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| Online Access: | http://dx.doi.org/10.3384/cu.2000.1525.146963 |