Investigating the Impact of Social Interaction on Consumers' Purchasing Behavior in Social Commerce Platform
S-commerce is a modern trend in the field of internet trading, which uses social media as the medium for transactions. To study this rising propensity, we examine how social interaction affects the consumer's s-commerce purchasing behavior. The sampling technique used purposive sampling and the...
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| Format: | Article |
| Language: | English |
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Institut Teknologi Bandung
2021-04-01
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| Series: | Jurnal Manajemen Teknologi |
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| Online Access: | https://journal.sbm.itb.ac.id/index.php/mantek/article/view/3808 |