Adoption of geodemographic and ethno-cultural taxonomies for analysing Big Data
This paper is intended to contribute to the discussion of the differential level of adoption of Big Data among research communities. Recognising the impracticality of conducting an audit across all forms and uses of Big Data, we have restricted our enquiry to one very specific form of Big Data, name...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
SAGE Publishing
2015-05-01
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| Series: | Big Data & Society |
| Online Access: | https://doi.org/10.1177/2053951715583914 |