Relations between satisfaction, customer’s retention and profitability of planes healthcare’s consumer

Relations between satisfaction, customer’s retention and profitability of planes healthcare’s consumer

This article prepare an analysis, based over data extracted from a customer’s opinion research in a Healthcare Company, in order to find such evidences that may indicate if there are relations between Satisfaction, Customer’s Retention and company profitability. The obtained data from a customer’s c...

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Bibliographic Details
Main Authors: Luciana Cláudia Piva, Luis André Wernecke Fumagalli, Paulo De Paula Baptista, Wesley Vieira da Silva
Format: Article
Language:Portuguese
Published: Universidade Federal de Santa Catarina 2007-09-01
Series:Revista de Ciências da Administração : RCA
Subjects:
Satisfação
Retenção
Rentabilidade
Serviços de saúde
Satisfaction
Customer’s retention
Profitability
Healthcare services
Online Access:https://periodicos.ufsc.br/index.php/adm/article/view/1433

Internet

https://periodicos.ufsc.br/index.php/adm/article/view/1433

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