The acceptable strategies for new product development in Serbian small-scale manufacturing enterprises
The research results relating to the new product development are represented in this paper. The importance of market pull strategy is described too. Market pull strategy is reflected in the enterprise cooperation with customers from idea concept to final product, which includes R&D activities. C...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Institut za istrazivanja i projektovanja u privredi
2016-01-01
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| Series: | Istrazivanja i projektovanja za privredu |
| Subjects: | |
| Online Access: | https://scindeks-clanci.ceon.rs/data/pdf/1451-4117/2016/1451-41171602213V.pdf |