Estudio de las motivaciones y satisfacción de la demanda turística en torno a la gastronomía. Caso Manta, Ecuador

• Main Authors: Mauricio Carvache Franco, Wilmer Carvache Franco, Cesar Villagómez Buele, Grace Molina Bravo, Marina Arteaga Peñafiel
• Format: Article
• Language: English
• Published: Universitat de Barcelona 2017-11-01
• Series: ARA: Revista de Investigación en Turismo
• Subjects: demand; gastronomy; motivation; stisfaction; Manta
• Online Access: http://revistes.ub.edu/index.php/ara/article/view/20615

The study of motivations and satisfaction of the gastronomy allows to know better the visitor to adapt the offer of a destination. The present study was conducted in situ in the city of Manta in Ecuador, a destination that has a varied gastronomy typical of the coast region, where a questionnaire was taken using univariate and bivariate techniques served to obtain the results. The findings show that the main reasons for eating at a restaurant in Manta are “because I enjoy eating at the beach,” “eating a typical dish” and “because I like sea food.” The most valued aspects of service were “the variety of dishes “and “the service and courtesy of the employees “The average degree of satisfaction is high which confirms that gastronomy is an important attraction in this destination with international potential.