Predatory Pricing: Persaingan Harga Minimarket dan Gadde-Gadde dalam Metafora Cerpen
This article is aimed to explore the determination of agressive cost of product (predatory pricing) used by minimarket. Short story metaphor by Eka Kurniawan, “Kisah Seorang Kawan” as methodology. The “father” figure in this story has similiar condition with enterpreneur of gadde-gadde. The story be...
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| Format: | Article |
| Language: | English |
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University of Brawijaya
2015-08-01
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| Series: | Jurnal Akuntansi Multiparadigma |
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| Online Access: | http://jamal.ub.ac.id/index.php/jamal/article/view/389/438 |