Predatory Pricing: Persaingan Harga Minimarket dan Gadde-Gadde dalam Metafora Cerpen

This article is aimed to explore the determination of agressive cost of product (predatory pricing) used by minimarket. Short story metaphor by Eka Kurniawan, “Kisah Seorang Kawan” as methodology. The “father” figure in this story has similiar condition with enterpreneur of gadde-gadde. The story be...

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Bibliographic Details
Main Author: Andi Sri Wahyuni
Format: Article
Language:English
Published: University of Brawijaya 2015-08-01
Series:Jurnal Akuntansi Multiparadigma
Subjects:
Online Access:http://jamal.ub.ac.id/index.php/jamal/article/view/389/438

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