Concept of reputation: different perspectives and robust empirical understandings
The concept of reputation was introduced to management literature from sociological literature on impression management. Fombrun developed an understanding of reputation in business by introducing several aspects of corporate reputation. However, attempts at making it all-inclusive resulted in the c...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Faculty of Economics & Business, Zagreb, CROMAR (Croatian Union of Marketing Associations)
2012-12-01
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| Series: | Tržište |
| Subjects: | |
| Online Access: | http://hrcak.srce.hr/file/140725 |