Strategy map and Balanced Scorecard of shopper marketing
Shopper marketing is a young marketing practice which puts the shopper into the centre of marketing efforts. The main assumption is that the shopper is the final decision maker in the process of shopping and buying in the environment of retail store. They are the stakeholders who run the cash inflow...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Novi Sad - Faculty of Economics, Subotica
2016-01-01
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| Series: | Anali Ekonomskog fakulteta u Subotici |
| Subjects: | |
| Online Access: | https://scindeks-clanci.ceon.rs/data/pdf/0350-2120/2016/0350-21201635157K.pdf |