THE EFFECT OF ENVIRONMENTAL KNOWLEDGE, GREEN ADVERTISING AND ENVIRONMENTAL ATTITUDE TOWARD GREEN PURCHASE INTENTION

THE EFFECT OF ENVIRONMENTAL KNOWLEDGE, GREEN ADVERTISING AND ENVIRONMENTAL ATTITUDE TOWARD GREEN PURCHASE INTENTION

This study aims to determine the effect of environmental knowledge and green advertising on environmental attitudes and green purchase intention, and the effect of environmental attitude toward green purchase intention of Starbucks consumer in Mataram City. The research method used is quantitative w...

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Bibliographic Details
Main Authors: Pratiwi N.P.D.K., Sulhaini, Rinuastuti B.H.
Format: Article
Language:English
Published: Russian Journal of Agricultural and Socio-Economic Sciences 2018-06-01
Series:Russian Journal of Agricultural and Socio-Economic Sciences
Subjects:
Environmental knowledge
green advertising
environmental attitude
purchase intention
Online Access:https://rjoas.com/issue-2018-06/article_10.pdf

Internet

https://rjoas.com/issue-2018-06/article_10.pdf

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