Financial Product Choices: Does Attribute Preference Help Avoid the Attraction Effect?
The attraction effect occurs when a third option is added to two seemingly equivalent options but it competes against only one of the original options. This increases the likelihood of the dominating option being chosen. In attraction effect studies, it is assumed that both attributes of the options...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Slovak Academy of Sciences, Centre of Social and Psychological Sciences
2019-07-01
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| Series: | Studia Psychologica |
| Subjects: | |
| Online Access: | https://www.studiapsychologica.com/uploads/Bacova_SP_2_vol.61_2019_pp.71-85.pdf |