SERVICE: FROM GENERAL VALIDITY IN ECONOMICS, TO DOMINANT LOGIC IN MARKETING
The paper aims at revealing certain core service elements and features of the nowadays economy that come from services' economics but have general validity. The approach is purely theoretical and we make no mathematical or empirical propositions or developments. The roots from the classical eco...
| Main Authors: | , |
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| Format: | Article |
| Language: | deu |
| Published: |
University of Oradea
2019-12-01
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| Series: | Annals of the University of Oradea: Economic Science |
| Subjects: | |
| Online Access: | http://anale.steconomiceuoradea.ro/volume/2019/n2/029.pdf |