Measuring Sustainable Marketing Orientation—Scale Development Process
The purpose of this paper is to explore how sustainable marketing orientation (SMO) should be properly implemented in an organization built on the theoretical model of market-oriented sustainability. The aim of the paper is to explore and confirm the elements of sustainable marketing orientation and...
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| Format: | Article |
| Language: | English |
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MDPI AG
2020-02-01
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| Series: | Sustainability |
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| Online Access: | https://www.mdpi.com/2071-1050/12/5/1734 |