THE ROLE OF TRUST AND PERCEIVED RISK IN ELECTRONIC COMMERCE
Trust and risk are very important in consumers' electronic commerce purchasing decisions. How do trust and risk affect an Internet consumer's purchasing decision? To answer this question I’ve developed a theoretical framework describing the trust-based decision-making process a consume...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Academica Brâncuşi
2014-05-01
|
| Series: | Analele Universităţii Constantin Brâncuşi din Târgu Jiu : Seria Economie |
| Subjects: | |
| Online Access: | http://www.utgjiu.ro/revista/ec/pdf/2014_Special/53_Nicula.pdf |