Loyalty programs (FPs) in tourism: Importance of long term relationship with customers
This paper emphasizes the significance of developing long-term relationships with customers through the introduction of loyalty programs in everyday business. The paper further presents a link between the creation of a solid consumer base and their value in providing stable profits to companies for...
Main Authors: | Lukić Tamara, Ilić-Kosanović Tatjana |
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Format: | Article |
Language: | English |
Published: |
Visoka turistička škola strukovnih studija, Beograd
2016-01-01
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Series: | Turističko Poslovanje |
Subjects: | |
Online Access: | http://scindeks-clanci.ceon.rs/data/pdf/0354-3099/2016/0354-30991618073L.pdf |
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