Customer style inventory, the usage of Facebook, and purchase intention: are they connected?
This study investigates the influence of price, brand, and novelty consciousness of customer style inventory (CSI) on purchase intention of shoes using Facebook. The involvement of opinion seeking using electronic word of mouth (eWOM) and attitude towards social online shopping as mediators of relat...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas Islam Indonesia
2019-11-01
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| Series: | Jurnal Siasat Bisnis |
| Subjects: | |
| Online Access: | https://journal.uii.ac.id/JSB/article/view/11859 |