Loyalitas Merek Pada Jasa Penerbangan: Suatu Studi Empiris

Loyalitas Merek Pada Jasa Penerbangan: Suatu Studi Empiris

<p><strong>Brand Loyalty on Airline Services: An Empirical Study</strong></p><p>Consumer loyalty is an important element for the sustainability of a business. Therefore, an understanding of the key factors determining loyalty is important. In relation to aviation servic...

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Bibliographic Details
Main Authors: Kevin Susanto, Hansel Ferdinand, Revel Gunawan, Sabrina O Sihombing
Format: Article
Language:English
Published: Universitas Islam Negeri Syarif Hidayatullah Jakarta 2018-03-01
Series:Esensi: Jurnal Bisnis dan Manajemen
Subjects:
loyality
brand identification
service quality
perceived value
brand trust
Online Access:http://journal.uinjkt.ac.id/index.php/esensi/article/view/5553

Internet

http://journal.uinjkt.ac.id/index.php/esensi/article/view/5553

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