Consumer Choices in the Pasta Market: The Importance of Fiber in Consumer Decisions

The aim of the current study was two-fold: (1) to identify consumer segments based on pasta selection motives and (2) to examine the differences between the identified segments in terms of perception of pasta and pasta with added fiber and information on the food label. The data were collected using...

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Bibliographic Details
Main Authors: Marta Sajdakowska, Jerzy Gębski, Marzena Jeżewska-Zychowicz, Maria Jeznach, Małgorzata Kosicka-Gębska
Format: Article
Published: MDPI AG 2021-08-01
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