Medicine advertisements: evaluation and implementation of cema-community method
Non-prescription medicines are advertised widely to general public. These advertisements attempt to influence consumers’ choices about medicines. Since the advertisements rare to give objective information, therefore it may affect people’s perception and have potential harmful effect for p...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas Gadjah Mada
2011-10-01
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| Series: | Indonesian Journal of Pharmacy |
| Subjects: | |
| Online Access: | https://indonesianjpharm.farmasi.ugm.ac.id/index.php/3/article/view/643/515 |