Pricing Strategies in a Two-Echelon Supply Chain With Sales Efforts and Channel Conflicts
With the increasing popularity of online retail, many manufacturers have opened up their own online marketplaces, which has accelerated competition in the retail market. This paper considers a two-echelon supply chain consisting of a manufacturer and a retailer, where the retailer and the manufactur...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
IEEE
2020-01-01
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| Series: | IEEE Access |
| Subjects: | |
| Online Access: | https://ieeexplore.ieee.org/document/9083970/ |