From identity to organisation identity: The evolution of a concept
The view that corporate and/or organisation identity is a contributing factor to organisational success, is increasingly observed in the media. At the same time research interest in the concept appears to be on the increase. While identity is not a novel concept and has presented in different forms,...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
AOSIS
2003-10-01
|
| Series: | SA Journal of Industrial Psychology |
| Subjects: | |
| Online Access: | https://sajip.co.za/index.php/sajip/article/view/99 |