Loss Aversion as a Potential Factor in the Sunk-Cost Fallacy
The sunk-cost fallacy (SCF) occurs when an individual makes an investment with a low probability of a payoff because an earlier investment was made. The investments may be time, effort, or money. Previous researchers showed that larger prior investments were more likely to lead to the SCF than lower...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universidad de San Buenaventura
2019-09-01
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| Series: | International Journal of Psychological Research |
| Subjects: | |
| Online Access: | https://revistas.usb.edu.co/index.php/IJPR/article/view/3951 |