Evaluation of social media channel preference for student engagement improvement in universities using entropy and TOPSIS method

Evaluation of social media channel preference for student engagement improvement in universities using entropy and TOPSIS method

<p><strong>Purpose:</strong> To analyze students’ social media preference in order to improve student engagement with university by examining social media implementation quality in terms of information and service quality.</p> <p><strong>Design/methodology/approac...

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Bibliographic Details
Main Authors: Meyliana Meyliana, Achmad Nizar Hidayanto, Eko Kuswardono Budiardjo
Format: Article
Language:English
Published: OmniaScience 2015-11-01
Series:Journal of Industrial Engineering and Management
Subjects:
Social media, student engagement, university, social CRM, entropy, TOPSIS
Online Access:http://www.jiem.org/index.php/jiem/article/view/1652

Internet

http://www.jiem.org/index.php/jiem/article/view/1652

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