The Effects of Fast Food Restaurant Attributes on Customer Satisfaction, Revisit Intention, and Recommendation Using DINESERV Scale

The fast food restaurant business is one of the fastest-growing industries in the world. International and local restaurant chains are trying to satisfy the demands of customers for a variety of products and services. Along with changing market trends, customers are now becoming more sophisticated a...

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Bibliographic Details
Main Authors: Se-Hak Chun, Ariunzaya Nyam-Ochir
Format: Article
Published: MDPI AG 2020-09-01
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