A Decision Method to Maximize Service Quality under Budget Constraints: The Kano Study of a Chinese Machinery Manufacturer
Manufacturers are increasingly facing keen competition and improving customers’ position in the value chain. Many of them have made efforts to promote service quality and enhance customer satisfaction. Research is lacking in considering the trade-off between service costs and customer satisfaction w...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Hindawi Limited
2016-01-01
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| Series: | Scientific Programming |
| Online Access: | http://dx.doi.org/10.1155/2016/7291582 |