DETERMINING CONSUMERS’ PROPENSITY TO BUY ROMANIAN PRODUCTS
In this paper we investigated the sources of “Buy Romanian” attitude. Weformulated three constructs namely Buy Romanian, nationalism andinternationalism and we measured them by developing three scales. Thescales were included in a questionnaire that was administered to 110respondents. Performing sta...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Universitaria Press Craiova
2011-01-01
|
| Series: | Management & Marketing |
| Subjects: | |
| Online Access: | http://www.mnmk.ro/documents/2011-2/8_Barbu_FFF.pdf |